Small Business U

February 20^th, Spring Into A New Year

Strategic Planning, Growth Planning, Long-Range Planning, Visioning … whatever you may call it…your organization needs to know where it’s headed and how it’s going to get there. Everyone needs to be on the same page, to be aligned, especially members of your senior leadership team. You need to CREATE FOCUS!

The first workshop in the Business U Series will focus on helping you understand the mechanics of building an annual growth plan for 2020 including:

• Setting realistic goals
• Building in objectives, tactical action steps and creating ownership
• Incorporating Operational Resource needs
• Budgeting and Forecasting
• Protecting your investment for the future

Speakers

Strategy – Building realistic Goals and setting objectives and tactical action steps (Chuck Wheeler, Certified Business Analyst and Marketing Strategist, UCF FSBDC

Budgeting & Forecasting – John Szydlowski, Partner, Whitestone Professionals

Asset Protection – Succession Planning and Key Person Insurance – Jason Edwards, Edwards Financial

KEYNOTE: Danya Shea, CoFounder of FervorWorks

For More Information Click Here

 

May 22^nd, The New Way of Resource Management

Culture fit is the glue that holds an organization together. That’s why it’s a key trait to look for when recruiting new employees. Engaging the uniqueness and diversity of individuals to work as a productive component of a well-oiled team is a science. This second workshop in the 2020 Business U Series will focus on developing and growing team members to:

• Quickly become part of your operational team
• Start contributing quicker than others
• Become happier in their new role
• Retaining a strong workforce
• Become brand ambassadors

Speakers

Developing A Cultural Fit Code –Diane Court, Chief Business Development Officer at Neoware Studios

HR Compliance/Regulation – Jessica Rivera, Partner, No More Mondays

KEYNOTE: Linda Towers, VP Human Resources – Oviedo Medical Center (Keynote: Lessons Learned)

For More Information Click Here

November 12^th, Maximizing Your Digital Footprint

In our internet-driven world, it’s more critical than ever to have a robust online presence. Establishing your brand online used to be as easy as building a website, but in today’s technological world, you need to have a more significant voice online to stay visible and viable. 

Workshop #3 will focus on helping you understand the nuances that make up a strong digital strategy for market penetration. Attendees will learn how to:

• Establish an Active Versus Passive Branding Strategy
• How to build a story around what you do best
• What compliance issues should be considered in your digital marketing program

Speakers

Building an ACTIVE Digital Strategy –Brandon Falcon, Owner – Falconics

Telling Your Story – Angela Kendall – Owner, Spark Rocket Marketing

Compliance (ADA and GDPR) – Mike Semanie, Shareholder Kilgore, Pearlan, Semanie, Denius & Squires

KEYNOTE: TBA

For More Information Click Here

November 20^th, Building a Tribe of Raving Fans

Getting in front of customer expectations is critical for growing a successful business. Consider this…it takes approximately 13-15 touches to make an impression on a potential prospect. That’s just to attract and convert prospects/leads. What happens after is where the rubber meets the road. This workshop will focus on:

• Identifying individual customer expectations at each touchpoint engagement
• Creating an individual customer journey that meets their expectations
• Creating an experience that ultimately produces RAVING FANS on the back end

 

Speakers

Building A Customer Journey Strategy –

Touchpoint Development and Engagement – Danna Olivo, Owner – MarketAtomy

Building a Referral/Advocacy program –

KEYNOTE: Charlie Fish, Owner/Operator Chick-fil-A – Customer Service

For More Information Click Here